There is no doubt that Cricket has an unmatchable craze in India and the massive success of IPL proves it. No words can describe the boom IPL has been seeing since its inception. The World's successful cricket tournament encouraged other nations also to go for such tournaments.
Through IPL, the cricket governing body in India, BCCI mints massive money through advertisements and media rights. The recent auction for the rights made the BCCI pocket around Rs 50,000 crores. Reliance Industry's Viacom18 acquired the digital streaming rights for IPL for 2023 -2027. Reliance is already the owner of the successful franchise Mumbai Indians.
Reliance Industries Director Nita Ambani shared the happiness of getting the rights and said that they are feeling proud of this and their association with the game is deepened even further. Calling Cricket the best sport in the country, Nita Ambani said that they want to take the sport to sports lovers.
In a release, Nita Ambani said that cricket inspires us and brings us together and their mission is to take the experience of watching the Indian Premier League to the sports lovers across the globe and every part of the country.
"Sports entertain us, inspire us and bring us together. Cricket and IPL personify the best of sport and the best of India, which is why we are proud to be deepening our association with this great game and this wonderful league. Just like with everything we do, our mission is to take the joyful experience of IPL to cricket fans wherever they are - in every part of our country and around the world," Nita Ambani said.