YSR Congress Party chief YS Jaganmohan Reddy decided to go into the people with the slogan 'Raavali Jagan - Kavaali Jagan' (Come Jagan - Need Jagan) during his Praja Sankalpa Yatra.
Political Strategist Prashant Kishor is behind the new slogan of YSR Congress Party. He believes people's perception about Jagan will change with the latest campaign. It was meant to convey the message that Jagan is the saviour of Andhra Pradesh.
IPAC headed by Prashant Kishor will be given enough focus to this slogan through banners, wall paintings and hoardings during Jagan's Padayatra. Already, These publicity materials have reached Rayalseema Districts.
Jagan's Outfit is going to be connected by present day youth. The intention is to project him as a dynamic leader AP badly needs in the current situation.