Cuss Words Becoming New Publicity Strategy!

Young actor Anand Deverakonda is making all the positive moves in his career. He is aware of his strengths and weaknesses which is why he took the unconventional path. He is not going after the regular commercial image and trying to impress the audience with new concepts. His last venture 'Baby' turned out to be a blockbuster. The movie brought out Anand's potential as an actor and the movie collected more than 75 crores at the box office.

Now, the teaser of his upcoming film 'Gam Gam Ganesha' has been out recently and it is quite entertaining. It is a comedy-drama that is youthful and refreshing. While everything is fine, there is one particular dialogue at the end that will make you laugh at that moment but makes you wonder if this is the new promotional strategy by the makers afterward. The usage of cuss words in small and medium-range films has become quite popular lately.

This does not mean that the movie is filled with foul language. They are including one or two dialogues in the film which will grab the attention instantly when you hear them the teaser or trailer. The filmmakers are deliberately including them in the promotional content to strike a chord with the youth. But those dialogues are actually muted in the film. We have seen the same thing happen in 'Arjun Reddy', 'Rangabali', 'Falaknuma Das' and many others. Looks like this is a new strategy adopted by the filmmakers recently. It is working for now but using filthy language is never appreciable.

Written and directed by Uday Shetty, this movie is produced by Kedar Selagamsetty and Vamsi Kuramanchi. Chaitan Bharadwaj is the music composer while talented technicians like Karthika Srinivas, Kiran Mamidi, Anurag Parvathaneni, Polaki Vijay, Subhash, Ramakrishna and others worked on this project.