There was a time when heroines never used to act in paritular advertisements. Most of the star heroines give big talks on feminism.. women empowerment in Facebook and twitter.. but when they are approached for sanitary napkins condoms ads which are very important, they will not endorse those brands. They feel that their image and reputation will be damaged with this kind of ads.
Star heroines who are fading out from the industry and some heroines who are not in the limelight.. are endorsing all type of ads. As they don't get the ads of happenning products, they have to be contented with this type of ads. If we take the case of former heroine Genelia.. she is appearing in a pregnancy test kid commerical. She acted in the ad with her real life husband Ritiesh Deshmukh. If a woman can check whether she is pregnant or not with this kit. She can do it easily with the urine test by using this kit. It is really great that Genelia is appearing in such an ad.
The perspective of Indians is slowly changing towards the ads involving Adult content, Health & Sanitation. Star heroines may accept this kind of ads in future.