Mahanati movie which came out as the biopic of legendary actress Savithri impressed the audience greatly and became a blockbuster. The film is creating ripples at the box office. The theatres are discarding all the other films and airing Mahanati movie. The film went into the profit zone shortly after the release.
The dreams of Mahanati Producers came true. Before the release, the TV Channels considered Mahanati as a small movie. The satellite rights also got sold for just Rs. 5 crores. The producers are disappointed with this amount. So, they decided to think about the rights after the movie release. It is a known fact that Mahanati movie became a blockbuster. So, the demand for satellite rights also got increased. The channels which offered 11 crores are now accepting to pay 22 crores.
Though the satellite rights are going up, producers Ashwini Dutt and his daughters haven't taken the decision yet. The discussions are still going on. They invested Rs. 25 crores for the film. They are receiving almost the budget amount with the satellite rights itself. This is definitely a proof of never-ending appreciation the Telugu audience for Savithri.
The dreams of Mahanati Producers came true. Before the release, the TV Channels considered Mahanati as a small movie. The satellite rights also got sold for just Rs. 5 crores. The producers are disappointed with this amount. So, they decided to think about the rights after the movie release. It is a known fact that Mahanati movie became a blockbuster. So, the demand for satellite rights also got increased. The channels which offered 11 crores are now accepting to pay 22 crores.
Though the satellite rights are going up, producers Ashwini Dutt and his daughters haven't taken the decision yet. The discussions are still going on. They invested Rs. 25 crores for the film. They are receiving almost the budget amount with the satellite rights itself. This is definitely a proof of never-ending appreciation the Telugu audience for Savithri.