'Jai Lava Kusa' Theatrical Trailer might have been received well by the audience & it could have built a tremendous buzz, but Exhibitors are hesitating to take too much risk by offering Fixed Hires. Instead, They are offering only Minimum Guarantee (MG)/Advance. Why is it so?
Exhibitors are in a big dilemma whether or not any film releasing for Dussehra will have a long run due to the multi-corner clash. In addition, The GST has become a burden for them.
Although Distributors have bought the theatrical rights for NTR's career-best price, Exhibitors are playing it safe upon analyzing from various angles. May be, This situation would force Distributors to mount pressure on Producer to slash the price a bit. Similar strategy was followed in the case of 'Dictator' and 'Jaya Janaki Nayaka'. That's what happens if more than two notable films release during the same period.
Exhibitors are in a big dilemma whether or not any film releasing for Dussehra will have a long run due to the multi-corner clash. In addition, The GST has become a burden for them.
Although Distributors have bought the theatrical rights for NTR's career-best price, Exhibitors are playing it safe upon analyzing from various angles. May be, This situation would force Distributors to mount pressure on Producer to slash the price a bit. Similar strategy was followed in the case of 'Dictator' and 'Jaya Janaki Nayaka'. That's what happens if more than two notable films release during the same period.