We cannot estimate the power of content and a star at the box office, until a film proves the reach with collections.
If content clicks and film becomes a hit, then it converts into a trend. If a hero's film turns out to be a massive success, then he becomes a star, holds true for an actress too. If content and star power mix well, then the cocktail of collections will give a massive kick.
Now, from past two weeks we are hearing about only one film and talking about only one hero. The film is Geetha Govindam and hero is Vijay Devarakonda.
Arjun Reddy made Vijay popular and GG, showed his star power. Before release many thought the movie will hit Rs.30 crores mark with all-round positive buzz.
For any other hero, that would have been very true but for a hero who did intense Arjun Reddy to turn into soft Govind, is not easy and that made even families warm up to his film.
Hence, the movie now crossed Rs.50 crores share and it is aming at Rs. 60 crores mark, which seems to be an easy target as there is time till Vinayaka Chavithi.
Even in Overseas, particularly in USA, the movie crossed 2 Million $ mark and it looks like touching $2.5 million mark as well to reach the Top 5 blockbusters from TFI in USA.
If content clicks and film becomes a hit, then it converts into a trend. If a hero's film turns out to be a massive success, then he becomes a star, holds true for an actress too. If content and star power mix well, then the cocktail of collections will give a massive kick.
Now, from past two weeks we are hearing about only one film and talking about only one hero. The film is Geetha Govindam and hero is Vijay Devarakonda.
Arjun Reddy made Vijay popular and GG, showed his star power. Before release many thought the movie will hit Rs.30 crores mark with all-round positive buzz.
For any other hero, that would have been very true but for a hero who did intense Arjun Reddy to turn into soft Govind, is not easy and that made even families warm up to his film.
Hence, the movie now crossed Rs.50 crores share and it is aming at Rs. 60 crores mark, which seems to be an easy target as there is time till Vinayaka Chavithi.
Even in Overseas, particularly in USA, the movie crossed 2 Million $ mark and it looks like touching $2.5 million mark as well to reach the Top 5 blockbusters from TFI in USA.