What Will Be The Future Of Films In Telugu Or Indian Cinema, Post Lockdown?
Lockdown and Covid-19 scare has made us all sit at home and work, think about the future. Financially, the lockdown is going to affect each and every institution.
Globally, the effect of pandemic is significant and countries like Italy, Spain, UK, USA and some other European countries seems to be facing the wrath of Covid-19 big time.
Health experts and financial experts are worried that the pandemic could have different cycles and like common flu it could repeat itself, during different seasons.
It is important that the vaccine is developed quickly and as the virus seems to be mutating in different climates and countries, specific vaccines might be developed for the people too.
This kind of situation will give entertainment industry new opportunities to reach people as they would want to stay home seasonally and find ways to keep themselves engaged as well.
There could be significant fear to gather at a theater and watch films. Even when there is a vaccine. Post Lockdown, just for the sake of it, people might rush to theaters but in long term, the average grosser term could be eradicated.
As people will either flock to theatres like they did for Sankranthi films like Ala Vaikuntapurramuloo and Sarileru Neekevvaru or they will outrightly reject them like Disco Raja, World Famous Lover, etc.
The effect of the scare will be significant for small films who have to sustain for weeks and days together at theatres with lesser crowds.
Producers of such films might come up with plans to release directly online and Netflix, Amazon Prime, Hotstar, MX Player, Zee5, Sun NXT might offer a combined package or exclusive package to these producers based on the product, buzz it generates.
For example, Pradeep Machiraju's "30 Days lo Love Cheyyatam Ela?", film might see very less number of people ready to watch it in Theatres after Lockdown.
If producers won't be adamant about sticking to old method of release, they may have good option of turning a better profit by making good deals with Satellite and OTT platforms.
The movie could be a positive way forward to small and medium budget films that might suffocate immediately after Lockdown and 3 -4 months of financial instability until the situation turns normal.
In case of V starring Nani, Sudheer Babu, Nivetha Thomas, Aditi Rao Hydari the best possible solution seems to be to wait till May and release with proper promotions where producers, actors encourage people to be not scared to watch films at theaters.
But the movie will suffer very badly if people don't find it engaging enough. The rejection will be too harsh and scary for other releases to try out their luck.
Most Eligible Bachelor, Love Story, Liger, Nishabdam, Miss India, Rang De and many other medium budget films with known stars like Naga Chaitanya, Akhil, Sai Pallavi, Vijay Devarakonda, Keerthi Suresh, Nithiin, Anushka might wait to see V's fate.
Or the best solution for films like Nishabdam, Miss India would be like what we suggested for Pradeep's film.
Everyone - wants a big theatrical release, wants to see a significant amount of people flocking, wants theaters to survive and wants theater viewing to be the best form of entertainment in case of movies but Covid-19 while pouring water on some of our dreams by scaring us to death, it opened gates for new revenue ways too.
Solving most pertaining problems and finding new ways to keep the business going would be the best way to go forward. Sticking to old strategies in case of small and medium budget films with lesser known stars could be the biggest problem going forward.
Globally, the effect of pandemic is significant and countries like Italy, Spain, UK, USA and some other European countries seems to be facing the wrath of Covid-19 big time.
Health experts and financial experts are worried that the pandemic could have different cycles and like common flu it could repeat itself, during different seasons.
It is important that the vaccine is developed quickly and as the virus seems to be mutating in different climates and countries, specific vaccines might be developed for the people too.
This kind of situation will give entertainment industry new opportunities to reach people as they would want to stay home seasonally and find ways to keep themselves engaged as well.
There could be significant fear to gather at a theater and watch films. Even when there is a vaccine. Post Lockdown, just for the sake of it, people might rush to theaters but in long term, the average grosser term could be eradicated.
As people will either flock to theatres like they did for Sankranthi films like Ala Vaikuntapurramuloo and Sarileru Neekevvaru or they will outrightly reject them like Disco Raja, World Famous Lover, etc.
The effect of the scare will be significant for small films who have to sustain for weeks and days together at theatres with lesser crowds.
Producers of such films might come up with plans to release directly online and Netflix, Amazon Prime, Hotstar, MX Player, Zee5, Sun NXT might offer a combined package or exclusive package to these producers based on the product, buzz it generates.
For example, Pradeep Machiraju's "30 Days lo Love Cheyyatam Ela?", film might see very less number of people ready to watch it in Theatres after Lockdown.
If producers won't be adamant about sticking to old method of release, they may have good option of turning a better profit by making good deals with Satellite and OTT platforms.
The movie could be a positive way forward to small and medium budget films that might suffocate immediately after Lockdown and 3 -4 months of financial instability until the situation turns normal.
In case of V starring Nani, Sudheer Babu, Nivetha Thomas, Aditi Rao Hydari the best possible solution seems to be to wait till May and release with proper promotions where producers, actors encourage people to be not scared to watch films at theaters.
But the movie will suffer very badly if people don't find it engaging enough. The rejection will be too harsh and scary for other releases to try out their luck.
Most Eligible Bachelor, Love Story, Liger, Nishabdam, Miss India, Rang De and many other medium budget films with known stars like Naga Chaitanya, Akhil, Sai Pallavi, Vijay Devarakonda, Keerthi Suresh, Nithiin, Anushka might wait to see V's fate.
Or the best solution for films like Nishabdam, Miss India would be like what we suggested for Pradeep's film.
Everyone - wants a big theatrical release, wants to see a significant amount of people flocking, wants theaters to survive and wants theater viewing to be the best form of entertainment in case of movies but Covid-19 while pouring water on some of our dreams by scaring us to death, it opened gates for new revenue ways too.
Solving most pertaining problems and finding new ways to keep the business going would be the best way to go forward. Sticking to old strategies in case of small and medium budget films with lesser known stars could be the biggest problem going forward.