Rajamouli Opens Up On The Cost Of 'Baahubali' Promotions!

India's biggest director SS Rajamouli is working on the script and pre-production works of his upcoming movie with superstar Mahesh Babu. The globe-trotting adventure drama is expected to begin soon and the legendary director has recently interacted with the media regarding the launch of the animation series 'Baahubali: Crown Of Blood' which is from the world of his creation 'Baahubali'.

He talked about various topics including the response from anime, his future plans of making an animated movie, theatres not being the only source of entertainment and more. He opened up about the money he spent to market 'Baahubali' during the time of its release. He said, “When we said that we spent zero budget on 'Baahubali', that means yes, we didn't buy any spots, we didn't pay any papers and websites to put up the posters or anything like that. But we did a lot of homework for that.”

He added, “We created so many videos. We created digital posters internally. We released the characters. We released the making videos, so we did a lot of things. So a lot of publicity happened but the thing is that we didn't spend money to do it. We just used our brains and time to do it.”

He stated, “The first thing is that I don't think highly of myself. I don't think low of myself. If my next project is coming out, I don't assume everyone will be waiting for it. At the same time, I don't think I am a nobody. I try to be in the right frame of mind and always eager to look for newer audiences. So how can I reach to the newer audiences and how can I make them come and watch my movie? How can I invest in them? That is the only thought that drives the entire publicity campaign.”