Biggest Clash in 30 Days, But Dead Hype!

Indian cinema is essentially preparing for what promises to be a super close box office clash in a month from now. But the issue has been with the fact that there is absolutely no hype and anticipation on the same.

Just one month remains for the much talked about box office clash. The excitement is real, but surprisingly, there has not been much promotional push from either side. So far, most of the noise around Dhurandhar2 and Toxic has come from controversy and fan debates rather than official content.

There have been no major teaser drops, no new songs, and no aggressive promotional campaigns built around the clash. For two big films heading toward the same release window, the silence is quite noticeable.

However, Dhurandhar2 seems to be in a comfortable position. The film already carries extraordinary hype. The brand value, previous success, and strong fan anticipation are working in its favor. Even without fresh content, the buzz remains solid and organic.

On the other hand, Toxic cannot afford to stay silent for long. While it has curiosity factor, it still needs stronger visibility. Releasing new posters, a powerful trailer, or even a promotional event could shift the momentum. With just a month left, this is the right time to build excitement and convert curiosity into ticket sales.

If Toxic steps up its promotional game now, the clash could become even more intense and interesting.