Premieres 2-3 Days Before Release For Upcoming Film?

Usually, when the makers of medium budget films are confident with the content, they generally go for paid premier a night before the theatrical release of the film. They prefer to go for paid premiers ahead of the release if they are particularly confident about the kind of content that is being exhibited to the audience.

However, in the case of this one upcoming Telugu film, which is titled Court, it is going for paid Prem years 2 to 3 days before the actual theatrical release of the film.

While the film is originally slated for release on March 14, the latest developments are suggesting that the makers are planning to hold the paid premieres 2 to 3 days before the release. This essentially means that the film will have a premier shows starting from Tuesday or Wednesday itself based on the scheduling that is finalised.

This is a very interesting strategy that is being planned and implemented for this courtroom drama, which is produced by Nani. Considering the fact that Nani is a tasteful hero by nature and he is also a brilliant producer when it comes to backing content films, it appears that he is extremely confident about his content this time.

The intention behind this premieres could be to generate enough word of mouth and pull the audience to theatres even before the release and build a positive momentum over the weekend.

Considering the low budget that is at stake, here, the decision to go for early shows is a rather calculated one. If this is executed well, and the results are positive, then the early shows will come as a blessing to the film as they will generate positive momentum before the release. But if things go out and a negative word of mouth is generated, then this will be huge detrimental for the film. Either way, we will get more clarity on this matter in the days to follow.