Why Daaku Maharaj Didn't Touch $2 Mark? Poor Planning?

Nandamuri Balakrishna had a new theatrical outing this Sankranthi season in the form of Daaku Maharaj which released on January 12. The film went reasonably well at box office and could even collect $1.4 million at the USA box office and it is likely to close out at $1.5 million.

However, there was a detrimental talk in this regard as people started to opine that the film could have easily touched $2 million mark if it wasn’t for the poor planning of the concerned distributors. It was alleged that the duo hit just half the number of shows as Game Changer which meant that its couldn’t generate much revenues.

In response, the U.S. distributor of the film, Shloka Entertainments gave a public communication and here’s what they had to say about the same.

Content was delivered to us on Friday afternoon just a day before the Premieres leaving limited time for logistics. Despite this we paid a premium for UPS services to ensure Saturday delivery. Unfortunately Wildfires in Los Angeles disrupted flight schedules causing delays in drive deliveries to over 100 theaters, the distributor remarked.

Adding further, they commented “However we managed to retain 150+ theaters even into the second week. Against all odds #DaakuMaharaaj achieved 50% growth in collections compared to NBK’s previous films and stands as the second highest grosser in his career in North America”

The distribution house blamed the uncontrollable weather as the reason behind the same along with other logistical reasons.