Mythri Vimal Theatre New Formula: Good Or Bad?

One of the most iconic theatres in Hyderabad, Mythri Vimal has built a strong legacy for itself in a short period of time with exceptional projection facility, and good sound system.

In this context, something very interesting is happening now as this theatre is implementing a new strategy when it comes to the content that they play before the start of the film and during the interval.

Incidentally, this leading cinema theatre in Hyderabad has reportedly played as many as 10 cinema trailers during the screening of Dude yesterday.

Mythri Vimal Theatre played ten movie trailers before the Dude movie and during the interval. The list included Rao Bahadur, Vishwambhara, Akhanda 2, Ustaad Bhagat Singh, Peddi, The Raja Saab, Couple Friendly, Anaganaga Oka Raju, The Paradise, and Andhra King Taluka. Each trailer brought a different vibe, ranging from high-octane action to emotional dramas and romantic comedies.

This is one interesting strategy that has been implemented by this leading theatre as it cut down on private company adds and instead played cinema trailers, which is more adequate.

This is a clever strategy that is imposed by the unit and could very well be working in favor of the theatre management as it would excite the audience and bring them back for more content in theatres.

At a time when Multiplex chains like PVRInox are facing complaints for too many private ads, this new strategy by Vimal is very good, it must be said.