Yes, 300 Programs On Netflix Used AI

At a time when many filmmakers are arguing that Artificial Intelligence (AI) should not be used to create visuals for film projects, Netflix has done something that is a shock of sorts. In a startling revelation, it has come out that nearly 300 titles on Netflix have used Generative AI in recent times to get some amazing results and save time and money. Here’s an interesting detail.

Whether it's web series, documentaries or movies, in the last 1 year, almost 300 programs that were being streamed on Netflix have used Generative AI to create visuals, says an official report from Netflix. In their second quarter earnings report that was released the other day, Netflix confirmed that the Indian sports thriller series “Glory”, Brazilian sports series “Brasil 70: A Saga do Tri” and American Revolution-focused docuseries “The American Experiment” have used lots of generative AI when it comes to creating crowds, some visual effects like battle sequences, and some CG extensions.

Guess what, if a top streaming service like Netflix is making use of AI in this way, imagine how many others would start doing that now. But for that to be very good, one needs to have an extraordinary command even over the craft of using generative AI. It’s the quality that matters in the end, whether you use AI or traditional methods to create something.