Nayanthara and Trisha's Price Barrier in Tollywood

The Telugu film industry is facing a bit of a struggle to accommodate actresses like Nayanthara and Trisha due to their high remuneration demands. These two veteran actresses continue to hold immense popularity and demand in the market, especially in Kollywood (Tamil film industry), where they frequently feature alongside top heroes.

Despite the usual trend of actresses finding it tough to secure roles as they age, Nayanthara and Trisha have defied this norm. They've become immensely popular on a Pan-India level, consistently landing significant roles in big-budget films.

Telugu filmmakers, eager to capitalize on their popularity, have approached them for roles. However, they are finding it challenging to meet the financial expectations set by these actresses. Both Nayanthara and Trisha are reportedly quoting a remuneration upwards of 10 crores, making it difficult for Telugu filmmakers to afford their fees.

While these actresses are sought after for their talent and widespread appeal, their high asking price has led to a step back from several Telugu filmmakers. Despite their recent appearances in noteworthy films like Trisha in Thalapathy Vijay's movie and Nayanthara in Shah Rukh Khan's project, the Telugu film industry is finding it financially challenging to accommodate their remuneration demands.