Tollywood Fails To Utilise Summer Season of 2024!
With schools, colleges and universities giving holidays to the youth, they flock to the theatres in batches to have fun.
Summer is the longest season in the film industry every year. A lot of big films are released during the Sankranti season but they last for only 7-10 days. Summer goes on for two months. With schools, colleges and universities giving holidays to the youth, they flock to the theatres in batches to have fun.
The theatres get filled and even the families come to theatres a lot during this season. That is why a lot of movies arrive during these two months. The euphoria starts at the end of March and continues till the end of May. But nothing of that sort happened this season. In 2023, 'Dasara' and 'Virupaksha' are the only movies to arrive in summer 2023. This season, it was only 'Tillu Square' which got good collections.
Many film lovers expected a lot of big releases to arrive in theatres during the summer season. But summer 2024 turned out to be a major disappointment. 'Devara' which was supposed to release in the first week of April got postponed to October. Everyone pinned a lot of hopes on 'Kalki' but it is arriving on 27th June. The only hope is 'Gangs of Godavari' which will hit the screens on 31st May.
With no noted releases, the single-screen theatres are going to be shut down for 10 days in Telangana. This explains a lot about the situation. Along with 'GOG', movies like 'Harom Hara' and 'Gam Gam Ganesha' are releasing on 31st May. If they don't impress the viewers, the theatres will be empty till Prabhas arrives with 'Kalki 2898 AD'.