Prabhas, a prominent Pan-Indian star, has been demanding a staggering sum of over Rs 100 crores per film and has an extensive lineup of projects. Notably, he has been actively involved in the business aspects of his films, often playing a crucial role in closing lucrative theatrical deals.
For instance, he played a significant role in the Adipurush deal, coming to the rescue of UV Creations. However, for his highly-anticipated film Salaar, things are different as he has decided to step back from business dealings.
The makers are capitalizing on the film's immense expectations by quoting record prices for distribution rights across the nation, and even the non-theatrical rights have fetched exceptional prices. The race to acquire the Telugu theatrical rights of Salaar is heating up, with Geetha Arts and Mythri Movie Makers vying for the opportunity.
Directed by the acclaimed Prashanth Neel, the film features Prabhas, Shruti Haasan, and Prithviraj Sukumaran in lead roles. Salaar will be released in two parts, with the first installment scheduled to hit the screens on September 28th.
As Prabhas continues to set new benchmarks for remuneration and film expectations soar, his decision to abstain from the business dealings of Salaar adds further intrigue to the project, leaving fans and the industry eagerly awaiting its grand release.