The first phase of polling in UP is unique in one way. For most part of the campaign, the parties had to depend on social media and digital campaign. Due to the covid situation, huge rallies and public meetings were not possible. Even road shows were not given permission as these could act as super spreaders of the Covid 19. So, the Election Commission has asked the parties to focus on digital campaign.
The BJP, which is an early bird when it comes to digital and social media communications, has used the online and digital in a big way in 2014 and 2019 elections. In the present five-state election too, the BJP has begun its campaign quite early compared to other political parties. If sources are to be believed, the party has appointed as many as 10000 trained digital media activists to spearhead the party's campaign in UP.
If sources are to be believed, the party has over 2 lakh whatsapp groups. Also, it has either set up and purchased hugely popular facebook pages so that it could be used for digital campaign. If sources are to be believed, as may as four crore party members in UP are actively involed in posting messages through their smart phones.
Interestingly, the Congress too is way ahead of the SP and BSP in terms of digital campaigning. It has over 1.5 lakh whatsapp groups and has thousands of digital workers. But both the SP and BSP are lagging behind in using the social media.
The BJP, which is an early bird when it comes to digital and social media communications, has used the online and digital in a big way in 2014 and 2019 elections. In the present five-state election too, the BJP has begun its campaign quite early compared to other political parties. If sources are to be believed, the party has appointed as many as 10000 trained digital media activists to spearhead the party's campaign in UP.
If sources are to be believed, the party has over 2 lakh whatsapp groups. Also, it has either set up and purchased hugely popular facebook pages so that it could be used for digital campaign. If sources are to be believed, as may as four crore party members in UP are actively involed in posting messages through their smart phones.
Interestingly, the Congress too is way ahead of the SP and BSP in terms of digital campaigning. It has over 1.5 lakh whatsapp groups and has thousands of digital workers. But both the SP and BSP are lagging behind in using the social media.