Telugu media, which stayed subdued all these years and played along the TRS tunes, is now showing its true colours. All these years, they played the TDP tune in AP and the TRS tune in Telangana. But, when it came to the crunch time, the Telugu media is showing that is stands to protect the interests of Chandrababu Naidu.
The pro-TDP media tried best to bring together both the TRS and the TDP as it serves their purpose. But, when Chandrababu joined hands with the Congress and began opposing the TRS, the media was initially confused. They tried to strike a balance by giving 70 percent coverage to the TRS and 30 per cent to the Maha Kutami. Now, gradually, they have ensured that KCR gets 45 per cent coverage and the the TDP-led Kutami gets 55 per cent. Now, slowly but surely, the pro-Chandrababu Naidu media is trying to be clearly pro-TDP. Even rumours and gossips on Whatsapp are becoming news items. Those opposing KCR are getting full-page interviews published in mainstream papers. Editorially, the media is trying to mildly admonish the TRS for not taking the initiative to enter into an alliance with the TDP.
As for Nandamuri Suhasini's contest from Kukatpally, one media house, it appears, has taken up the responsibility for ensuring her victory. Seeing all this, even KTR is forced to admit that no one knows media management like Chandrababu Naidu. We all know this has got to do with the social and caste affiliations.
But we wonder what the media will do if the TRS comes back to power. Well! They would again make amends and start singing paeons to KCR all over again. But, as of now, they are backing Chandrababu to hilt.
The pro-TDP media tried best to bring together both the TRS and the TDP as it serves their purpose. But, when Chandrababu joined hands with the Congress and began opposing the TRS, the media was initially confused. They tried to strike a balance by giving 70 percent coverage to the TRS and 30 per cent to the Maha Kutami. Now, gradually, they have ensured that KCR gets 45 per cent coverage and the the TDP-led Kutami gets 55 per cent. Now, slowly but surely, the pro-Chandrababu Naidu media is trying to be clearly pro-TDP. Even rumours and gossips on Whatsapp are becoming news items. Those opposing KCR are getting full-page interviews published in mainstream papers. Editorially, the media is trying to mildly admonish the TRS for not taking the initiative to enter into an alliance with the TDP.
As for Nandamuri Suhasini's contest from Kukatpally, one media house, it appears, has taken up the responsibility for ensuring her victory. Seeing all this, even KTR is forced to admit that no one knows media management like Chandrababu Naidu. We all know this has got to do with the social and caste affiliations.
But we wonder what the media will do if the TRS comes back to power. Well! They would again make amends and start singing paeons to KCR all over again. But, as of now, they are backing Chandrababu to hilt.