Few years ago, Rajinikanth's wife Latha personally sold T-shirts and lockets which contain the image of the Superstar for the fans and the collection was acquired by the admirers in huge numbers.
And now, Latha's daughter Soundarya who is made her directorial debut with Vikram Simha is following the same path. Gold-plated audio CDs of Vikram Simha and T-shirts which bore Rajinikanth's image would be sold out at a price of Rs 499 very soon.
As Vikram Simha is her maiden flick, Soundarya Rajinikanth is leaving no stone unturned when it comes to publicity campaign. Being the first motion-capture film in Asia, this Rajini starrer is attracting the attention of the global audience.
Makers have been planning to release Vikram Simha in more than 10 languages. It's the costliest film made in India and also might become the highest revenue generated film in Indian history if it hits the bull's eye.