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Legend enters R-Books with rocking Pre-release Business

By:  Tupaki Desk   |   11 March 2014 5:02 AM GMT
Legend enters R-Books with rocking Pre-release Business
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'Legend' pre-release business has stunned the trade circles as it is more than double to what his past films 'Sri Rama Rajyam', 'Adhinayakudu' and 'Srimannarayana' has made and it is also 4 times higher than what these films have collected at the Box Office.

As per the sources, 'Legend' costed the producers a whooping Rs 40 crore. The pre-release business is expected to be more than Rs 45 crore.

'Legend' entered record books as Balakrishna's film with highest pre-release business. Thanks to the fantastic royal look of Nata Simha and the power-packed trailer!

Distributors and Exhibitors from all the territories have been competing for 'Legend' theatrical rights for these reasons. 1) Balayya-Boyapati combo; 2) Abundant Mass Elements; 3) Devi Sri Prasad's music; 4) Jagapathi Babu's Villainy; 5) 14 Reels making standards and aggressive promotions.

'Legend' being the first Tollywood biggie to release for Summer (March 28th) is an added advantage. Looks like, Balakrishna is all set to roar at the Box Office!

'Legend' Pre-release Business:

Nizam - Rs 7.5 crore; Ceded - Rs 7 crore; Guntur - Rs 3.6 crore; Nellore - Rs 1.6 crore.

Satellite Rights - Rs 8.5 crore.