'Baby' Scores Massive Non-Theatrical Rights Deal

"Baby," the much awaited young romance drama, made its long-awaited debut this morning. Both crowds and critics responded to it largely favourably. It is anticipated that the movie would make great progress at the box office over the weekend, bringing in a sizable audience thanks to the positive word-of-mouth excitement surrounding it.

Fans have been overjoyed by this much-needed success, which has also led to lucrative arrangements for the non-theatrical rights of "Baby." In the latest developments, the non-theatrical rights of "Baby" have been acquired for an impressive sum of Rs 7.50 crore.

This comprehensive deal includes the film's audio, satellite, and OTT rights. Interestingly, the total budget of "Baby" amounts to approximately Rs 10 crore. To maximize their reach, the makers strategically chose to self-release the film in key regions such as Nizam and Uttarandhra, while selling off the rights to other territories.

Starring Anand Deverakonda, Vaishnavi Chaitanya, and Viraj Ashwin in the lead roles, "Baby" is helmed by director Sai Rajesh and produced by SKN. The soulful soundtrack composed by Vijai Bulganin stands out as one of the film's main highlights, adding depth and emotion to the narrative.

With the successful release of "Baby" and the lucrative non-theatrical rights deal, the film is poised to make a significant impact in the industry. Audiences can expect a delightful cinematic experience as they immerse themselves in the charming world crafted by the talented team behind "Baby."