#RC17: Sukumar’s Silence Giving More Hype

Until the first look of “Pushpa” title poster came out, no one knew what to expect from Allu Arjun and Sukumar’s outing for the third time. And now, the type of film, the content they are carving and the genre they are touching are unknown regarding #RC17, which happens to be Ram Charan’s next with the creative director. However, at a time when there’s hype already around this film, here’s how Sukumar added more to it.

Other day at the grand success celebrations of the “Peddi” movie, obviously director Sukumar turned up will all the josh and fans kept asking him about #RC17 when he was on the stage to speak a few words about Peddi movie. After saying those few words, when fans shouted for Charan’s film, Sukumar said, “Nenu Cheppanu, Naku Cheppadam Ishtam Undadu, I’m sorry; You can imagine”. Of course, Sukumar never stated anything in advance, and only after the first look comes out do fans usually start making out their theories.

Now that Sukumar doesn’t even reveal anything about the so-called film, the hype is definitely doubling. Because fans are now in deep-dive thinking mode, wondering whether the creative director of films like Arya, 100%Love, and Pushpa is carving out something rugged in a rural setup or going abroad to make something like 1 Nenokkadine and Nannaku Prematho. The silence of the director is naturally adding tension to the imagination, and giving it more hype.