Big Deal for KKR as Non-Theatrical Business

Varun Tej has been choosing diverse scripts and has been sticking to his guns to explore new themes. His upcoming film, Korean Kanakaraju is creating immense buzz in trade circles with strong promotional content. The songs and teaser have received such phenomenal response that movie recovered almost its budget before theatrical release.

The highly anticipated project has already secured a major financial milestone by recovering Rs.26 crores through non-theatrical rights alone. Given the film’s total budget of Rs.38 crores, covering such a large portion of the investment prior to release stands as a huge win for the production team.

Consequently, the theatrical rights for the film are now being offered to premium prices in the market, with distributors showing strong interest across all regions. With the non-theatrical business proving to be phenomenal, the movie is set to table profits to makers prior to release.

Directed by Merlapaka Gandhi and produced on a lavish scale by UV Creations, the movie presents Varun Tej in a complete new look. His Korean Mob Boss look and Rayalaseema rural youngster look have already created huge anticipation. Korean Kanakaraju with massive expectations is releasing on 7th August, worldwide.