Allu Aravind is one of the few producers who keeps updating himself according to the changing trends. Now, he started focusing on OTT (Over The Top) platforms to utilize its increasing craze.
As we know, OTT's like Prime Video and Netflix are gradually conquering visual medium. Realizing this, Aravind reportedly decided to produce web series and films. They need less money compared to theatrical releases and have good reach among audience. Whispers in the industry are that he is thinking of starting a new online streaming site himself. In Bollywood, Ekta Kapoor started an OTT called 'ALT Balaji' and started producing own content. So, Allu Aravind too is planning on pulling off such feat in Tollywood.
He even hired some known writers and directors for content generation as per sources. This may soon grow into a new industry of its own. Hope this gives us good content and entertainment.
As we know, OTT's like Prime Video and Netflix are gradually conquering visual medium. Realizing this, Aravind reportedly decided to produce web series and films. They need less money compared to theatrical releases and have good reach among audience. Whispers in the industry are that he is thinking of starting a new online streaming site himself. In Bollywood, Ekta Kapoor started an OTT called 'ALT Balaji' and started producing own content. So, Allu Aravind too is planning on pulling off such feat in Tollywood.
He even hired some known writers and directors for content generation as per sources. This may soon grow into a new industry of its own. Hope this gives us good content and entertainment.