The issue of ticket prices in Andhra Pradesh haven't been resolved yet and there is no clarity over the first and second shows due to the restrictions. There is a threat of third wave which is worrying everyone. While the situation is better in Telangana with the government being a bit lenient towards the film industry, the audience are not entirely showing interest in returning back to the theatres. At this point of time, the producers are finding OTT releases as a safer move and some people are ignoring the request of the Telangana Film Chamber who asked the producers to wait till October before selling their films to digital platforms.
Veteran producer like Suresh Babu has taken a bold step and released his 'Narappa' on Amazon Prime Video a few weeks back. This move proved to be successful and sources say that he planning to release 'Virataparvam' and 'Drushyam 2' on OTT platforms. Many producers are now showing interest in the route taken by Suresh Babu and selling their movies to online streaming sites.
Recently, the deal made by producer Lakshman to sell his crazy project 'Tuck Jagadish' to a well-known OTT platform has created a lot of buzz. The bigwigs of Telangana Film Chamber are questioning this step as Lakshman took the side of exhibitors before. Sources say that a lot of exhibitors are angry with Lakshman. The theatre business is expected to take a huge hit due these OTT releases.
On the other hand, Nithiin's upcoming film 'Maestro' is also going the OTT way and Sreshth Movies banner is making the necessary arrangements. But they are reportedly hesitating to release the film immediately as the Telangana Film Chamber asked them to wait till October. They are waiting for the situation to cool down so that they could announce the release date. Suresh Babu too has to announce the release dates of Rana's 'Virataparvam' and 'Drushyam 2'. If all these films announced their release dates at the same time, the exhibitors are going to seriously take action as per reports. Let us wait and see how the situation moves forward now.
Veteran producer like Suresh Babu has taken a bold step and released his 'Narappa' on Amazon Prime Video a few weeks back. This move proved to be successful and sources say that he planning to release 'Virataparvam' and 'Drushyam 2' on OTT platforms. Many producers are now showing interest in the route taken by Suresh Babu and selling their movies to online streaming sites.
Recently, the deal made by producer Lakshman to sell his crazy project 'Tuck Jagadish' to a well-known OTT platform has created a lot of buzz. The bigwigs of Telangana Film Chamber are questioning this step as Lakshman took the side of exhibitors before. Sources say that a lot of exhibitors are angry with Lakshman. The theatre business is expected to take a huge hit due these OTT releases.
On the other hand, Nithiin's upcoming film 'Maestro' is also going the OTT way and Sreshth Movies banner is making the necessary arrangements. But they are reportedly hesitating to release the film immediately as the Telangana Film Chamber asked them to wait till October. They are waiting for the situation to cool down so that they could announce the release date. Suresh Babu too has to announce the release dates of Rana's 'Virataparvam' and 'Drushyam 2'. If all these films announced their release dates at the same time, the exhibitors are going to seriously take action as per reports. Let us wait and see how the situation moves forward now.