Every now and then, there will be a particular film that changes norms and creates a trend. It forces the other filmmakers to follow the same path in order to survive. 'Athadu' is a film which opened the doors of the overseas market for Tollywood and after that, every film of ours is releasing abroad.
'Baahubali' is a film which showed everyone that a regional film can be made on a national scale with universal appeal. Now, a lot of pan-Indian projects are coming from the South industry.
The trend of OTT releases is gaining momentum now. With theatres closed, the filmmakers are looking at digital platforms to release their movies and make money. Even big stars like Akshay Kumar, Ajay Devgn and others are having direct OTT releases in Bollywood as they saw a great business opportunity.
But the situation is not the same in Tollywood. Barring some small films, even medium-range heroes are not showing interest in having OTT release as they feel that it may dampen their market. The producers are waiting for one big film that can change the trend in Telugu film industry.
They are all waiting for the one crazy film with a star hero to have a direct release so that they can analyze the response of the audience. The OTT platforms are willing to offer good money but the producers need one torchbearer kind of film so that they can follow its path. But the question is, what will be that one big film in Tollywood.
'Baahubali' is a film which showed everyone that a regional film can be made on a national scale with universal appeal. Now, a lot of pan-Indian projects are coming from the South industry.
The trend of OTT releases is gaining momentum now. With theatres closed, the filmmakers are looking at digital platforms to release their movies and make money. Even big stars like Akshay Kumar, Ajay Devgn and others are having direct OTT releases in Bollywood as they saw a great business opportunity.
But the situation is not the same in Tollywood. Barring some small films, even medium-range heroes are not showing interest in having OTT release as they feel that it may dampen their market. The producers are waiting for one big film that can change the trend in Telugu film industry.
They are all waiting for the one crazy film with a star hero to have a direct release so that they can analyze the response of the audience. The OTT platforms are willing to offer good money but the producers need one torchbearer kind of film so that they can follow its path. But the question is, what will be that one big film in Tollywood.