As we know, digital giant Amazon Prime acquired the rights of Nani and Sudheer Babu's 'V' for a whopping 33 crores. They would have thought that 'V' would bring a lot of new subscribers but their calculations went haywire as the film got a below-average response. People who already have membership are also ignoring this film due to the bad word of mouth. In addition to this, the trolls in social media are making things worse. Experts claim that Amazon's plan to attract new subscribers with 'V' backfired.
With this huge blow, the team of Prime Video is becoming more careful about their future deals. Apparently, they are considering pay-per-view as an option and the idea of sharing the profit with producers is being under discussion. Digital heads are reportedly suggesting at keeping 50-100 rupees of prize per view so that the entire family can watch it. Despite all this discussion, Amazon Prime is the go-to option for many big films as it is widely popular in India and has a lot of subscribers currently.
With this huge blow, the team of Prime Video is becoming more careful about their future deals. Apparently, they are considering pay-per-view as an option and the idea of sharing the profit with producers is being under discussion. Digital heads are reportedly suggesting at keeping 50-100 rupees of prize per view so that the entire family can watch it. Despite all this discussion, Amazon Prime is the go-to option for many big films as it is widely popular in India and has a lot of subscribers currently.