Film Industry is going through a worst phase due to Corona Virus that led to nationwide lockdown. Several films which were ready for release have been on hold from last month. Now the situations are not in favour of Theaters and public entertainment places as it would lead to Corona spread. Producers of small and medium budget movies are thus looking for direct OTT release.
Recently, Amazon Prime has made a deal with Suriya- who produced Tamil film 'Ponmagal Vandhal' on 2D Entertainment banner- for the direct OTT release on its platform. The film starring Jyothika was scheduled to release in theaters on 27th March but the lockdown didn't allow its scheduled theatrical release. Now, the theater owners association of Tamil Nadu has condemned decision of Suriya and warned they will not allow the release of the star's films further.
To rescue Suriya and other small-medium films, 30 leading producers of Kollywood came forward and issued a joint statement. Tamil Nadu Film Producers' Council has unanimously supported the digital release of small-medium budget films. The producers list included Bharati Raja, Gnanavel Raja, Lyca Tamil Kumaran, T Siva, K Rajan and others welcomed for OTT release wholeheartedly.
âIf small & medium films release through OTT, the number of films waiting for theatrical release shall reduce. The balance movies can release properly too,â said the official statement.
They also have stressed that a producer who has invested all his money has the every right to exploit the film in every possible way to recover his budget. The producers council also made an appeal to various associations to not interfere in an individual's decision.
Recently, Amazon Prime has made a deal with Suriya- who produced Tamil film 'Ponmagal Vandhal' on 2D Entertainment banner- for the direct OTT release on its platform. The film starring Jyothika was scheduled to release in theaters on 27th March but the lockdown didn't allow its scheduled theatrical release. Now, the theater owners association of Tamil Nadu has condemned decision of Suriya and warned they will not allow the release of the star's films further.
To rescue Suriya and other small-medium films, 30 leading producers of Kollywood came forward and issued a joint statement. Tamil Nadu Film Producers' Council has unanimously supported the digital release of small-medium budget films. The producers list included Bharati Raja, Gnanavel Raja, Lyca Tamil Kumaran, T Siva, K Rajan and others welcomed for OTT release wholeheartedly.
âIf small & medium films release through OTT, the number of films waiting for theatrical release shall reduce. The balance movies can release properly too,â said the official statement.
They also have stressed that a producer who has invested all his money has the every right to exploit the film in every possible way to recover his budget. The producers council also made an appeal to various associations to not interfere in an individual's decision.