Atlee Directs ₹150 Crore Ad With Ranveer, Sreeleela, Bobby!

Sometimes ads don’t feel like ads at all; they feel like mini-movies. That’s exactly what’s happening with Ching Desi Chinese, a Chinese food brand, which is reportedly spending around ₹150 crores on an ad in India. For comparison, that’s almost the same as a superhero movie budget. Ranveer Singh, Bobby Deol, and Sreeleela are all part of it, which has made fans super curious. Social media is already buzzing, calling it possibly the most expensive ad ever in India.

Atlee, fresh from his blockbuster Jawan, is apparently going all out. Expect massive sets, fancy VFX, and multiple locations. The ad seems to be more about creating a cinematic vibe than just selling food. People are excited to see how he packs drama, energy, and spectacle into just a few minutes. Ranveer’s trademark energy and Bobby’s presence, along with Sreeleela’s fresh screen presence, make it an unusual but interesting combo.

What makes it even more talked about is the mix, big Bollywood actors, a South Indian director, and a foreign brand trusting him with a huge project. It’s rare in India to see an ad treated like a full-scale film. Fans are already speculating about the storyline, stunts, and style. Some are joking about Ranveer doing dance moves while fighting imaginary villains, others are guessing it might have some over-the-top action like Atlee’s movies.

Industry insiders say this could change ad films in India. Brands might start seeing commercials as mini blockbusters rather than just product promos. For Atlee, it’s a chance to experiment outside movies. For audiences, it’s a spectacle they can watch, talk about, and share. It’s a rare project that makes people wait for an ad like a film trailer, and curiosity about it is only growing.