Top 5 Heroines Launch Bold Clothing Brands In 2025?

There was a time when actresses did movies, collected awards, maybe bought a fancy flat and called it wise investment. That era feels ancient now. With social media buzzing like a never-ending marketplace and fans ready to buy whatever their favourite star touches, heroines have started playing smarter. They’re flipping the spotlight into business, turning reels into revenue, and honestly… some of them are killing it. A few others are still warming up, but hey, at least they jumped in. So here’s a quick, slightly chaotic roundup of the top heroines who rolled out bold clothing brands in 2025.

1. Alia Bhatt – Ed-a-Mamma

Alia is busy juggling Love & War promotions and mom life, but her brand Ed-a-Mamma is the one quietly flexing in the background. What started as this sweet kidswear-maternity line, organic fabrics, no-nasty-dyes, all that planet-friendly prep, grew way faster than anyone expected. Within a year it hit around ₹150 crore, Reliance came knocking, bought half the company, and boom, it expanded into books, nature merch, the whole ecosystem. It’s not even “a clothing brand” anymore. It’s more like Alia planted a small idea and it turned into a forest.

2. Samantha Ruth Prabhu – Saaki & Truly SMA

Samantha has basically turned into a walking business portfolio. Marriage, schools, perfumes, clothing… she’s everywhere at once. Saaki was her first splash, modern ethnic wear that sits neatly between festive and “let me breathe.” And then she dropped Truly SMA, which feels more like her home turf: soft fabrics, calm colours, clothes that don’t scream but still make a point. The whole vibe is very “I want to look good but also not fight with my outfit today,” which honestly, relatable.

3. Manushi Chhillar – Dweep

Manushi is still wrestling with finding that one big box-office moment, but she didn’t let the slow patches hold her back. In 2025 she launched Dweep, a clean and classy swimwear–resort wear brand. The pieces are made with recycled fabrics, organic cotton, those Tencel blends you see on eco-friendly tags… and the designs don’t feel forced. “Dweep” means island, and the brand carries that soft, breezy mood. It’s like she tried to create vacation clothes for people who don’t want to fight the environment while on vacation.

4. Amyra Dastur – Lunar Daydreamz

Amyra hasn’t had a big theatre hit in a while, but online she’s pretty solid. Lunar Daydreamz, her newest baby, is all about nightwear, travel sets, loungewear, the comfy-but-cute zone. Think of clothes you’d wear for a 2 AM snack raid but still want to look accidentally good in. Small drops, pastel moods, a bit dreamy, a bit practical. It’s the sort of brand you scroll through and suddenly imagine yourself reading a book in an airport lounge.

5. Shweta Basu Prasad – C Sharp (C#)

Shweta has been who is known for Telugu hits like Kotha Bangaru Lokam, Kasko, Priyudu, has been busy with OTT for a long time now, but in 2025 she went and launched C Sharp, a music-themed clothing line. It’s honestly quirky in a fun way. Tees with rhythms printed on them, jackets with small notes stitched in, accessories that look like they belong to a very hip guitarist. It feels like she took her playlist, wrung it out, and stitched the drops into fabric.

So yeah, 2025 made something very obvious: actresses aren’t just dabbling in fashion for hobby anymore. They’re building little universes with their names on the tag, and some of these universes are already making noise.