OG: Why Content Delay After 2 Years?

Pawan Kalyan is returning to the big screens with OG. This film is now generating a lot of interest amongst the cinema audience by the issue is that there is extreme delay in the content delivery to the overseas box office.

A concerned distributor who is associated with overseas release of several films, shared a concerned note on social media and here’s a look into the same.

For far too long, we as overseas distributors have been bearing the impact of careless content delivery delays. Already, we pay huge amounts upfront and absorb financial risks. On top of that, every time a film's content comes in late, it is we who take the hits in all aspects.

On one hand, we hear repeated complaints that audiences are not coming to theater's. But how can they, when even for massive, hyped titles like OG, content is delivered at the last possible minute risking premieres being cancelled?

Do producers realize what kind of damage this causes? Distributors are left in a helpless state, facing backlash from both theater chains and fans.

If this vicious cycle continues, then let it be very clear: if premieres are going to be cancelled because of late deliveries, give us the films for free and we will still release them bearing expenses.

We are the ones paying big money, carrying the financial burden, and taking repeated hits, while producers escape accountability.

This isn't distribution. This is torture. And unless production houses and movie teams step up and take responsibility, overseas distributors will be a thing of the past, a concerned distributor wrote.

Considering the fact that OG has been in the production stage for nearly 2 years, this extreme delay in the delivery of the Content, after all the time that was taken is as shocking as it can get.