Madharaasi Overseas Numbers Disappoint Despite Huge Hype
What makes it sting is the timing. With Coolie stumbling recently, trade circles expected fans to rush toward Madharaasi as the “next big thing.”;
For weeks, the buzz around Tamil upcoming Movie Madharaasi made it feel like Sivakarthikeyan’s biggest leap yet. Pairing up with A R Murugadoss, a director known for turning stars into mass phenomena, the stage looked set for a storm. But when the overseas numbers arrived, the spark fizzled. Pre-sales in North America stopped at $40,000, with only $32.7K from the U.S. The shocker? That’s nearly a 70% dip from what his previous film Amaran clocked.
What makes it sting is the timing. With Coolie stumbling recently, trade circles expected fans to rush toward Madharaasi as the “next big thing.” Instead, the audience seems to have kept their wallets closed. Maybe the hype didn’t connect, maybe the marketing didn’t hit hard enough, or maybe expectations were set too high.
The project itself is no small bet, word is it carries a price tag of around ₹200 crore. That means there’s very little room for a weak opening. The baton now passes to local premieres and early reviews. If the content clicks, the box office can still turn the tide.
Cinema has always had room for surprises. A slow start overseas doesn’t have to write Madharaasi’s destiny. All eyes are now on whether Sivakarthikeyan and Murugadoss can flip this narrative in the days to come.