Unexpected: Raja Saab Non Theatricals Didn’t Fetch Huge Money

It is already known that the Telugu film industry is witnessing a severe correction in terms of financial markets. This is reflecting even in the case of big hero films like Raja Saab featuring Prabhas.

Producer TG Vishwa Prasad’s candid statement about The Raja Saab reflects a realistic and grounded approach toward the current film market.

He openly acknowledged that the film’s non theatrical business did not achieve the expected figures, but emphasized that this outcome was not surprising given the broader industry slowdown. Rather than projecting disappointment or blame, he chose to accept the situation as part of an ongoing market correction.

According to him, the entertainment landscape is going through a phase of decline, with changing audience behavior, cautious buyers, and tighter budgets across satellite, digital, and audio platforms. In such a scenario, inflated expectations can often lead to unnecessary pressure.

By accepting the reality, the makers are choosing stability over speculation. His remarks suggest that the team has adjusted its outlook to align with present conditions instead of chasing past benchmarks.

Vishwa Prasad’s response also signals maturity in film production economics. Non theatrical deals were once seen as guaranteed safety nets, but today they are directly influenced by content perception, recent box office trends, and platform strategies. He implies that fluctuations are natural and that long term sustainability matters more than short term numbers.