iPhone and cash prize to watch a film: Will it work?

Considering the fact that the audience have largely cut down their presence at cinema theatres, Filmmakers are having to go for innovative measures to pull the audience back to theatres. This is the reason why we are seeing many peculiar promotions these days.

The same can be observed in the case of upcoming Telugu film, which has been titled Virgin Boys. The makers of this film have come with an extremely different promotional campaign, and here is a look into the story.

The film Virgin Boys is grabbing attention with its unique promotional strategy to attract audiences to theatres. Reports suggest that the makers are offering iPhones and cash prizes as part of a lucky draw to those who buy tickets. Set to release on July 11, this youthful entertainer is aimed at the young crowd.

Directed by Dayanand Gaddam, who also wrote the story, the film is produced by Raja Darapuneni under the Rajguru Films banner. The movie stars Geetanand, Mitraaw Sharma, Srihan, Jennifer Emmanuel, Ronith, and Anshula in lead roles. The recently released track “DumDigaDum” has already received a positive response on social media, helping the film gain early buzz.

To boost excitement, the team has introduced these innovative offers to increase footfall in theatres. By conducting lucky draws for ticket buyers, the team hopes to lure more youth into cinemas with the promise of gifts like iPhones and cash.

But it has to be seen if such peculiar promotions where the audience can win cash prices and iPhones by watching this film in theatres would be enough to pull them to the Auditorium. But nevertheless, this is a positive effort by the team, and it could generate some sort of interest in the due course.