Mahesh Brand loses Top Honour

Update: 2013-10-01 11:53 GMT
Mahesh Babu has been the brand ambassador of Cola brand Thums Up since few years.

For the first time ever, Coco Cola lost its crown as the World's Best Brand to Apple.

Coca Cola has been at the top for 13-years at a stretch. In 2013, this popular brand lost two places to allow Apple and Google to occupy the first and second places.

Currently, Apple brand is worth $98.31 billion which is 28 percent rise from 2012 and Google brand is worth $93.29 billion. Software firms IBM and microsoft occupy 4th and 5th spots.

Apple was at 36th spot in the World's Best Brand in the year 2000 and reached No.1 position after 13 years. Analysts feel, Apple have a threat in near future from
archival Samsung which is currently at the 9th position. Samsung is cruising into the smartphone market and holding a major share already.
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