Of course, a stunning trailer and superb music album has pushed Allu Arjuns Iddarammayilatho into a bigger slot, but that is not creating more tensions now. This stylish romantic drama is giving sleepless nights for both fans and distributors. Here goes it.
The month of April and May are creamiest times for Telugu producers to entertain audiences with their films. Being summer, most families have holiday times and will watch more number of films. However all big films that have hit marquee recently including Baadshah, Shadow and Greekuveerudu ended up on a sour tone for distributors. Though Baadshah is a hit, it is not showering profits. And there is no need to talk about Shadow, while Greekuveerudu is appreciated by still very slow. This happening is now mounting pressure on Iddarammayilatho, which happens to be next big star movie in Tollywood.
The month of April and May are creamiest times for Telugu producers to entertain audiences with their films. Being summer, most families have holiday times and will watch more number of films. However all big films that have hit marquee recently including Baadshah, Shadow and Greekuveerudu ended up on a sour tone for distributors. Though Baadshah is a hit, it is not showering profits. And there is no need to talk about Shadow, while Greekuveerudu is appreciated by still very slow. This happening is now mounting pressure on Iddarammayilatho, which happens to be next big star movie in Tollywood.
Nevertheless the movie becomes a blockbuster hit, producer and distributors will be able to recover money. Otherwise they will end up with 20% loss minimum if the film turns an average fare. For now fingers crossed and all are waiting for May 23 excitedly!