Post lockdown, the theatres have reopened but there is still a vacuum. Some filmmakers are hesitating to release their films as the people are not showing the same interest as before in other industries. But the Tollywood audience have been very welcoming and have encouraged films by flocking into the theatres. The filmmakers must be grateful for this and come with more attractive ideas but their recent actions are frustrating the viewers.
During the unseason, people watched a lot of content in the web and got used to the OTT platforms. They are not showing interest in watching every film that come into the theatres. So, the producers and industry bigwigs have decided to increase the ticket rates. This decision backed for Nithiinâs 'Checkâ as they raised the rates nearly to Rs.200. With an average talk, the viewers showed no interest in walking into the theatres which was clearly visible in its collections.
With a busy weekend coming up, they have raised the ticket prizes once again without learning from their mistake. They are a few OTT platforms that are giving monthly subscriptions for the rate of a movie ticket. If they increase the prize for a big film, it can be understandable but raising prizes even more medium films is not doing any good for Tollywood as per the experts.
During the unseason, people watched a lot of content in the web and got used to the OTT platforms. They are not showing interest in watching every film that come into the theatres. So, the producers and industry bigwigs have decided to increase the ticket rates. This decision backed for Nithiinâs 'Checkâ as they raised the rates nearly to Rs.200. With an average talk, the viewers showed no interest in walking into the theatres which was clearly visible in its collections.
With a busy weekend coming up, they have raised the ticket prizes once again without learning from their mistake. They are a few OTT platforms that are giving monthly subscriptions for the rate of a movie ticket. If they increase the prize for a big film, it can be understandable but raising prizes even more medium films is not doing any good for Tollywood as per the experts.