Telugu Cinema Industry has seen some kind of consistency from stars when ANR, NTR later Krishna, Krishnam Raju, Sobhan Babu, Chiranjeevi, Nagarjuna and Venkatesh used to be at their prime.
They have been able to rule market for decades and used to have minimum guarantee. If they scored a blockbuster, then majority of the distributors, exhibitors, buyers used to make handsome profits.
These profits used to be given to producers for making their next films. Balakrishna used to have inconsistent box office turnout but when he scored a hit it used to become huge blockbuster.
Later, profit investment from buyers in next films dried out and financiers took over film financing. This brought in the harmful affects that we see today in film industry.
Producers used to have consistent and long-term relationships with distributors, exhibitors but with financiers coming inti business, producers are looking for table profits and through them, they are returning financiers money which grow infinitely with interest rates.
Many films are getting locked up in labs due to this situation as they are unable to find profits or even buyers. Buyers are investing huge amounts on the biggies in the hope of hitting a jackpot.
This year, NTR Kathanayakudu, NTR Mahanayakudu lost more than 60 crores for buyers, distributors. Vinaya Vidheya Rama lost close to 30 crores of money.
Maharshi lost money in Ceeded and Overseas even though it collected big in other areas. Now, Saaho seems to be heading for solid 35-40 crores loss in Telugu markets as the Monday, Tuesday turnouts are alarmingly low in Ceeded, Krishna areas.
Other areas also will lose money as they have been sold for huge rates. Sye Raa and RRR are scaring Telugu Cinema Industry, as Producers are demanding unprecedented rates and with such fate of biggies, Industry is hoping these two will turn the tide.
Even Sarileru Neekevvaru, Ala Vaikuntapuramu lo are being sold for huge numbers and we have to wait and see, if biggies will be able to contribute to the Industry growth or will they leave scars and make it tough for others.
On the other hand, medium budget films are far more successful this year like F2, Majili, Jersey and Evaru. Even Agent Sai Srinivasa Athreya, Brochevarevarura ended up making marginal profits.
They have been able to rule market for decades and used to have minimum guarantee. If they scored a blockbuster, then majority of the distributors, exhibitors, buyers used to make handsome profits.
These profits used to be given to producers for making their next films. Balakrishna used to have inconsistent box office turnout but when he scored a hit it used to become huge blockbuster.
Later, profit investment from buyers in next films dried out and financiers took over film financing. This brought in the harmful affects that we see today in film industry.
Producers used to have consistent and long-term relationships with distributors, exhibitors but with financiers coming inti business, producers are looking for table profits and through them, they are returning financiers money which grow infinitely with interest rates.
Many films are getting locked up in labs due to this situation as they are unable to find profits or even buyers. Buyers are investing huge amounts on the biggies in the hope of hitting a jackpot.
This year, NTR Kathanayakudu, NTR Mahanayakudu lost more than 60 crores for buyers, distributors. Vinaya Vidheya Rama lost close to 30 crores of money.
Maharshi lost money in Ceeded and Overseas even though it collected big in other areas. Now, Saaho seems to be heading for solid 35-40 crores loss in Telugu markets as the Monday, Tuesday turnouts are alarmingly low in Ceeded, Krishna areas.
Other areas also will lose money as they have been sold for huge rates. Sye Raa and RRR are scaring Telugu Cinema Industry, as Producers are demanding unprecedented rates and with such fate of biggies, Industry is hoping these two will turn the tide.
Even Sarileru Neekevvaru, Ala Vaikuntapuramu lo are being sold for huge numbers and we have to wait and see, if biggies will be able to contribute to the Industry growth or will they leave scars and make it tough for others.
On the other hand, medium budget films are far more successful this year like F2, Majili, Jersey and Evaru. Even Agent Sai Srinivasa Athreya, Brochevarevarura ended up making marginal profits.