The Corona virus pandemic has left us all in a lockdown. The demand for content on TV, OTTs has surged double the need and all the platforms like Netflix, Amazon Prime and Disney Hotstar are desperately adding content to help their audience. Even after these many efforts, demand for content is not ending and that's where the OTTs are running back of producers.
In Bollywood, almost all the small films have released on Amazon Prime recently. The sudden lockdown has left the producers of the film just with one option and that is- sell it to OTT!
Recently the direct release on OTT trend started in the down south too.The two films 'Amrutha Ramam' and 'RK Nagar' released in Telugu and Tamil respectively did not get good response.
The reason is obviously the content and no big star cast. With these small films it will not do any good for the OTT platforms and no one will pay to watch if there is no buzz at all. Even if the people with subscription watch, the content should be interesting so that they can tell their friends to watch it soon!
Now movie lovers are waiting as to which good movie would release to quench their thirst of entertainment. Film of Anushka Shetty 'Nishabdam' may not have a Theatrical release.The reason is one OTT giant is desperately trying to buy out the film and have its digital release by offering huge price to makers. Will the makers say yes to the proposal is the big question now.
The movie was supposed to release on April 02 and with lockdown and Theaters shutdown the movie had no chance but to seal the deal with OTT giant! Let's see what happens.
In Bollywood, almost all the small films have released on Amazon Prime recently. The sudden lockdown has left the producers of the film just with one option and that is- sell it to OTT!
Recently the direct release on OTT trend started in the down south too.The two films 'Amrutha Ramam' and 'RK Nagar' released in Telugu and Tamil respectively did not get good response.
The reason is obviously the content and no big star cast. With these small films it will not do any good for the OTT platforms and no one will pay to watch if there is no buzz at all. Even if the people with subscription watch, the content should be interesting so that they can tell their friends to watch it soon!
Now movie lovers are waiting as to which good movie would release to quench their thirst of entertainment. Film of Anushka Shetty 'Nishabdam' may not have a Theatrical release.The reason is one OTT giant is desperately trying to buy out the film and have its digital release by offering huge price to makers. Will the makers say yes to the proposal is the big question now.
The movie was supposed to release on April 02 and with lockdown and Theaters shutdown the movie had no chance but to seal the deal with OTT giant! Let's see what happens.