Rs 3 Lakh Movie Turns Into a Crore Hit
The film initially received almost no attention. During its first ten days, it reportedly earned less than 8,000 yuan, which is around Rs. 1 lakh.
Usually, making a movie requires a large budget. Even a small event can cost lakhs of rupees in India. So, it may sound surprising to hear about a film that was reportedly made with only around Rs. 2 to 3 lakh but went on to collect crores. A recent Chinese film called Niyu Lai has created such an unusual story.
Niyu Lai was made by a mother and her son. The movie had a very small budget and almost no traditional promotion. The filmmakers spent about five years working on the story, making the film and finally releasing it on their own.
The film initially received almost no attention. During its first ten days, it reportedly earned less than 8,000 yuan, which is around Rs. 1 lakh. The number of people who watched the movie was also very low, with fewer than 300 viewers.
Things changed after viewers and critics started talking about the film online. The movie received extremely negative reviews. Many people criticised its poor quality and called it one of the worst films they had watched. The 90-minute movie uses simple and cheap-looking animation. Its story revolves around a calf and a large bird.
However, the negative comments created unexpected curiosity among social media users. People started visiting theatres just to find out why the movie was receiving so much criticism. This slowly turned Niyu Lai into a viral topic.
The film then began attracting more viewers and its collections increased rapidly. Reports say that it has now crossed Rs. 23 crore at the box office. This is a huge achievement for a movie made on such a tiny budget.
Interestingly, viewers are still criticising the film after watching it. But many of them are also recommending it to others because of its unusual story. In an age of expensive visual effects and advanced AI technology, the success of a low-budget film with simple graphics has surprised many people.
Niyu Lai has become an example of how social media curiosity can sometimes turn even a poorly reviewed movie into a major box-office attraction.