Tollywood Opening Doors For ATT?

Update: 2020-07-31 07:04 GMT
Hyderabad's real estate tycoon 'My Home' company took over TV9 and entered the media. It made its foray into the entertainment industry through 'Aha' online streaming platform. They partnered with Allu Aravind for 'Aha'. Sources say that they are now planning to bring 'movie at the home' concept to Tollywood. There are already a few ATT platforms like Shreyas ATT and others but this is going to be an expanded version and the people at 'My Home' are now making moves to bring their plan into action.

For this to happen, they reportedly joined hands with Bunny Vas. Films these days have digital, satellite and many other rights except for home theatre rights which is what this new platform is trying to bring in.

Through this, people can watch films directly from home without connections with Cube and others. Big films can be watched on the first day directly from home at a cost of five hundred or thousand. It can be watched by the entire family without going anywhere which makes it worth spending the money on.

This is a broad idea and they will be promoting small and medium films at the beginning and then go with big films as per sources. The distribution industry is going through a lot of changes since the Corona outbreak. News is that Dil Raju and Suresh Babu are also looking into the online content distribution nowadays.

Big people like Suresh Babu, Dil Raju and Allu Aravind have a firm grip over the theatres and they are now planning to conquer the online distribution market with vision as per sources.
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