Social media frenzy world, people discuss quite openly about things on Twitter, Facebook and Instagram. They even post video selfies and normal selfies from theatres showing crowd reaction and text vigorously from movie theatres about the sequences they liked without thinking much about producers or filmmakers.
They get some social media response for being creative in their reactions and that is the biggest reality. The frenzy will only increase but not decrease in coming days. Once, when print and TV are only media outlets available, the reviews and reactions used to take time and people used to enjoy a writer's opinion or take on the particular movie..
Today, everyone can write and there is no bar for who is judging the movie and rating it on what parameters. So, we see either high positive ratings for a flop movie or a bunch of promotional tweets for each and every movie from famous handles.
So, in the race, even if Roger Ebert, who is regarded as Guru in Movie Criticism, writes about a movie, he is asked to form an opinion in half-an-hour and write it in an hour after the film, so that he is reaching out to more audience faster.
In such times, we cannot expect any media outlet to postpone reviews for three days or even few hours. It is a race like how a film needs to gather buzz for weeks to become a hit or take grand openings, similarly, media outlets need to be quick to capture the eye of latest audience whose attention span is few seconds.
Vishal, the actor and producer has been coming up with great plans and running the Tamil Film Industry, in an organized way as he is the chairman of Producer's Council and General Secretary of Nadigar Sangam. But he needs to understand the new age hurdles and pace that competition demands too!
They get some social media response for being creative in their reactions and that is the biggest reality. The frenzy will only increase but not decrease in coming days. Once, when print and TV are only media outlets available, the reviews and reactions used to take time and people used to enjoy a writer's opinion or take on the particular movie..
Today, everyone can write and there is no bar for who is judging the movie and rating it on what parameters. So, we see either high positive ratings for a flop movie or a bunch of promotional tweets for each and every movie from famous handles.
So, in the race, even if Roger Ebert, who is regarded as Guru in Movie Criticism, writes about a movie, he is asked to form an opinion in half-an-hour and write it in an hour after the film, so that he is reaching out to more audience faster.
In such times, we cannot expect any media outlet to postpone reviews for three days or even few hours. It is a race like how a film needs to gather buzz for weeks to become a hit or take grand openings, similarly, media outlets need to be quick to capture the eye of latest audience whose attention span is few seconds.
Vishal, the actor and producer has been coming up with great plans and running the Tamil Film Industry, in an organized way as he is the chairman of Producer's Council and General Secretary of Nadigar Sangam. But he needs to understand the new age hurdles and pace that competition demands too!