Talk: Weddings On OTT, Divorces Just For Social Media

In the wake of Hansika Motwani’s recent divorce from her husband, Sohail Katuriya, many are wondering why celebrities do a lot of hungama with their weddings, when they can’t even live together for a decade. That too after a lot of hungama during their wedding, flooding social media with pictures, and later selling the rights to OTT platforms. These celebs then announce a divorce on social media, saying they need privacy right now.

In fact, Hansika sold her wedding rights to Disney+Hotstar, even though many of her fans condemned marrying her best friend’s ex-husband, which is a big mistake, and selling the streaming rights of the wedding to an OTT platform is another blunder. Earlier, we had Naga Chaitanya and Samantha getting married twice in Goa, under Hindu and Christian weddings, creating lots of hungama on social media. While the couple hasn’t sold their wedding video to OTTs, the hungama they've created is almost like promoting a ₹ 1000-crore-budgeted film. Within four years, the couple divorced and ended everything with just a single social media post. Even arranged marriages like Niharika Konidela and JV Chaitanya's marriage also got talked about, but when it comes to divorce, everything happened in private.

Perhaps why some of the celebs are not doing much hungama with their marriages these days, as they don’t want to come under unwanted scrutiny from the viewers and audiences. There’s nothing wrong in celebrating a wedding and making it the biggest event of their lives, as it happens to be the biggest event, but selling the wedding streaming rights sounds more like a greedy move.