Sankranthiki Vastunnam’ Plays It Cool A Winning Strategy?

Sankranthiki Vastunnam, starring Victory Venkatesh and directed by blockbuster filmmaker Anil Ravipudi, are some of the three eagerly awaited releases.

Update: 2025-01-06 08:30 GMT

One of the largest Telugu festivals is the Sankranti festival, and the roster of films this year promises an interesting collision of cinematic styles. Daaku Maharaj, starring Nandamuri Balakrishna, whose team is dominating TV shows like Unstoppable; Game Changer, starring Global Star Ram Charan, which is already making waves with its extensive promotions across India and the US; and Sankranthiki Vastunnam, starring Victory Venkatesh and directed by blockbuster filmmaker Anil Ravipudi, are some of the three eagerly awaited releases. However, Sankrantiki Vastunnam's apparently modest marketing campaigns have drawn criticism from moviegoers.


Interestingly, insiders suggest that the team behind Sankranthiki Vastunnam is deliberately keeping promotions subtle, a calculated move to avoid overhyping the film. Over-promotion can sometimes raise expectations to a point where even a minor dissatisfaction can lead to negative buzz. By adopting this low-key strategy, the makers aim to let the content speak for itself, hitting theatres quietly yet powerfully a bold approach that could turn into a winning strategy.

Adding to the intrigue, the filmmakers have revealed that the trailer has a runtime of 2 minutes and 22 seconds. It promises to pack a punch with Victory Venkatesh and Anil Ravipudi’s signature comedic elements, ensuring that audiences are entertained while setting the stage for a successful Sankranti release.

While the competition is intense, with big-budget films like Game Changer and Daaku Maharaj creating a frenzy, Sankrantiki Vastunnam seems confident in its unique approach. As the festival inches closer, all eyes will be on whether this “cool and composed” strategy will pay off and win hearts at the box office.

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