“We Will Not Increase Ticket Prices Anymore,” Says Sirish Reddy

The issue of movie ticket prices in Telangana has once again become a major topic in the Telugu film industry. During a recent press meet, Sirish Reddy, brother of famous producer Dil Raju made strong comments about ticket price hikes in single screen theatres.

Speaking at the event, Sirish Reddy clearly said, “We will not increase ticket prices anymore.” He also added that even if the government gives special permission through a GO, ticket prices in their single screen theatres will remain the same. His statement has now become a hot discussion on social media and among movie lovers.

At the press meet, Telangana exhibitors strongly demanded the implementation of the percentage system instead of the current rental system. According to theatre owners, the present model is creating heavy financial pressure on exhibitors while producers and distributors continue to manage better profits.

Exhibitors explained that theatres can survive only if collections are shared through a proper percentage system. They also announced that they will screen only those films that agree to release under this method. This has now become a serious issue for upcoming big films, including Peddi starring Ram Charan.

There were also social media discussions claiming that Sirish Reddy was indirectly targeting certain production houses. Responding to this, he clarified that all future films made under SVC banner will also follow the percentage system. He confidently said audiences will soon see even bigger projects being released through the same model.

The exhibitors highlighted shocking numbers during the meeting. They revealed that around 1,372 theatres were shut down in the last ten years. In the Nizam region alone, nearly 100 theatres reportedly closed after the release of RRR. Theatre owners warned that if the situation continues, many more single screens may disappear soon.

They also pointed out how producers are now depending heavily on OTT deals before announcing projects. Exhibitors fear that if single screens vanish completely, producers may later become fully dependent on multiplex chains, which could create another monopoly in the industry.